PUIG USA recently announced the launch of Blue Seduction for Women, a fragrance by Antonio Banderas. This perfume is part of a charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/ Equity Fights AIDS. As part of the partnership, for each gift set of Blue Seduction for women which is sold during the 2008 holiday season, one dollar will be donated to Broadway Cares/ Equity Fights AIDS.
“I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and In The Heights as part of this launch and partnership,” said Banderas. “I’m proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.”
PUIG USA has been working with Banderas for over 10 years. Blue Seduction for Women is their fifth fragrance together and it is expected to not only be a fabulous perfume but also help out a very worthy cause.
Broadway Cares/Equity Fights AIDS supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS. Broadway Cares/ Equity Fights AIDS works hard to ensure that the money raised is spent carefully and wisely, on programs where funds can have the maximum possible impact.
Many celebrities have created fragrances but it’s great when they use their media reach to impact the community and the world through these type of programs.
The notes for Blue Seduction include bergamot, violet leaves, pear, melon, gardenia, peony, lily of the valley, Bulgarian rose, jasmine, raspberry, benzoin, patchouli and musk. The perfume will be in 30 and 50 ml Eau de Toilette. It is expected to be on the shelves in September.
