FiFi Awards 2008

This year, The Fragrance Foundation has sponsored the creation of three social networking profiles, in MySpace, Facebook, and Iqons to take people behind-the scenes at the FiFi Awards.

These pages will not only be the main source for consumer voting (public voting opens April 18th, the awards take place on May 20th), but will also house exclusive content. Users can browse celebrity pics and clips, debate the top ten, or just grab the widget to keep informed on the voting process.

The Fragrance Foundation will post video from events leading up to the awards and will be live blogging on the big night. Log on the the Fifi Awards social networking sites to get up-to-date information about everything going on with the Fifi Awards.

• Facebook
• Iqons
• MySpace
• YouTube

The Fragrance Foundation recently announced their top 10 finalists for the Fifi Awards 2008 in different market categories for men and women as a prelude to the official ceremony to take place on April 25th, 2008.

The top 5 finalists will be announced in their turn at the Finalists Breakfast together with editorial prizes that are curiously, mind you, divided by gender for two of them, probably due to a market imperative but not a cultural one. The final award ceremony takes place on May 20th, 2008.

WOMEN’S LUXE: (11 finalists due to a tie)

• Chanel Chance Eau Fraiche - Chanel
• Coach - BeautyBank
• Daisy Marc Jacobs – Coty Prestige
• DKNY Delicious Night Eau de Parfum – Donna Karan Cosmetics
• Dolce & Gabbana the one – P&G Prestige Products, Inc.
• Emporio Armani Diamonds – Giorgio Armani Parfums
• Kelly Calèche - Hermès
• M by Mariah Carey – Elizabeth Arden
• Nina by Nina Ricci – Puig Beauty & Fashion Group
• Ralph Rocks by Ralph Lauren – Ralph Lauren Fragrances
• Usher She – Liz Claiborne Cosmetics

MEN’S LUXE: (12 finalists due to ties)

• Attitude by Giorgio Armani – Giorgio Armani Parfums
• Burberry Summer for Men – P&G Prestige Products, Inc.
• Calvin Klein MAN – Coty Prestige
• Chrome Legend by Azzaro – Clarins Fragrance Group
• Diesel Fuel for Life Men – L’Oréal Designer Fragrances
• Dolce & Gabbana Light Blue Pour Homme – P&G Prestige Products, Inc.
• Fleur du Male Jean Paul Gaultier – Beauté Prestige International
• “For Him” Narciso Rodriguez – Beauté Prestige International
• Guess Suede – Parlux Fragrances, Inc.
• Polo Explorer Ralph Lauren – Ralph Lauren Fragrances
• Tommy Bahama Set Sail St. Barts Him – Gemini Cosmetics
• Usher He – Liz Claiborne Cosmetics

WOMEN’S NOUVEAU NICHE: (12 finalists due to ties)

• Agent Provocateur Maitresse – Selective Beauty
• Armani Privé Rose Alexandrie – Giorgio Armani Beauty
• Bond No. 9 New York Andy Warhol Silver Factory (unisex) – Bond No. 9 New York
• Bond No. 9 New York Bryant Park – Bond No. 9 New York
• Bond No. 9 New York Saks Fifth Avenue for Her – Bond No. 9 New York
• Burberry Brit Sheer – P&G Prestige Products, Inc.
• Gucci by Gucci – P&G Prestige Products, Inc.
• Iris Pallida – L’Artisan Parfumeur
• L’Eau de Jatamansi – L’Artisan Parfumeur
• Prada Infusion D’Iris – Puig Beauty & Fashion Group
• Versace – EuroItaly
• Visa de Robert Piguet – Fashion Fragrances & Cosmetics, Ltd.

MEN’S NOUVEAU NICHE

• Armani Privé Vetiver Babylone – Giorgio Armani Beauty
• Bond No. 9 New York Andy Warhol Silver Factory (unisex) – Bond No. 9 New York
• Bond No. 9 New York Saks Fifth Avenue for Him – Bond No. 9 New York
• Courvoisier L’Edition Imperiale – Kraft International Marketing, Inc.
• Cravache Robert Piguet – Fashion Fragrances & Cosmetics, Ltd.
• Givenchy Classic Fragrances – Parfums Givenchy
• Kiton Black Eau de Toilette Spray – Aramis & Designer Fragrances
• L’Oeuvre Noire by Kilian – By Kilian
• Tom Ford for Men – Tom Ford Beauty
• West Indian Lime – Crabtree & Evelyn

WOMEN’S POPULAR APPEAL (only seven finalists in this category):

• Bijan Nude Women – Five Star Fragrance Company
• Celine Dion Enchanting – Coty Inc.
• Flirtatious - BeautyBank
• Florecita Shelbie Bruce – Revelations Perfume & Cosmetics Inc.
• Intimately Beckham Women – Coty Inc.
• Samba Sexy Woman – Perfumer’s Workshop International, Ltd.
• So Luxurious by Daisy Fuentes - BeautyBank

MEN’S POPULAR APPEAL (only five finalists in this category):

• Bijan Nude Men – Five Star Fragrance Company
• Blue Seduction for Men by Antonio Banderas – Puig Beauty USA
• Intimately Beckham Men – Coty Inc.
• Mustang Cologne Spray – Aramis and Designer Fragrances
• Samba Sexy Man – Perfumer’s Workshop International, Ltd.

WOMEN’S PRIVATE LABEL/DIRECT SELL (only seven finalists in this category):

• Banana Republic Malachite – Inter Parfums USA
• Christian Lacroix Rouge – Avon Products, Inc.
• Gapbody Washed Cotton – Inter Parfums USA
• Gap Individuals – The Original (unisex) – Inter Parfums USA
• Secrets d’Essence Rose Absolute – Yves Rocher
• Signature Collection Velvet Tuberose EDT – Bath and Body Works
• Supermodel by Victoria’s Secret – Victoria’s Secret Beauty

MEN’S PRIVATE LABEL/DIRECT SELL (only five finalists in this category):

• Banana Republic Cordovan – Inter Parfums USA
• C.O. Bigelow Barber Cologne Elixir Blue – Bath & Body Works
• Derek Jeter Driven Black – Avon Products, Inc.
• G7 Gapmen Daily Grooming – Spiked – Inter Parfums USA
• Gap Individuals – The Original (unisex) – Inter Parfums USA

The top five in each of the Fragrance of the Year categories will be honored with the miniature crystal FiFi® Award at the FiFi Finalists Breakfast and placed on the second ballot. The second ballot will determine the winners.