Oscar-winning Hollywood actress Halle Berry is set to launch a new line of fragrances with beauty and fragrance company Coty. The 41-year-old is currently expecting her first child with boyfriend and former super model Gabriel Aubry. Other celebrities that also have fragrance collections with Coty Inc. include Jennifer Lopez, Victoria and David Beckham, Gwen Stefani and Sarah Jessica Parker.
Spokesman for Coty, Steve Mormoris said, “Halle is an iconic actress and symbolizes beauty to many generations. She adds another dimension to the celebrity fragrance market.
“Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
Though most people were excited to hear about Halle’s new fragrance deal, Revlon was shocked. Halle has been under contract with Revlon for the last 12 years as a spokesperson for the company.
Revlon’s president and CEO David Kennedy told Women’s Wear Daily that he wasn’t aware of Halle’s new deal with Coty. I guess we’ll have to wait and see if there will be some issues with conflict of interest.
In other news from Coty Inc., the world’s largest fragrance company, they have entered into an agreement with Playboy Enterprises, Inc. to develop a new men’s fragrance line under the Playboy name.
“Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line,” said Bernd Beetz, CEO of Coty Inc. “One of the world’s most recognized and iconic brands, Playboy is known by men and women around the world. We anticipate that this fragrance will quickly become a successful part of our lifestyle brands portfolio at Coty Beauty.”
“With Coty’s global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut,” said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. “Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy’s first global fragrance.”
The new Playboy fragrance will begin distribution in fall 2008. Halle’s fragrance is expected to be released in 2009.
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