Jonathan Rhys Meyers is the face of Hugo Boss’s new scent for men, Hugo Element and fans had a chance to get a glimpse of the star at the recent launch event.

This past Friday, January 30th, he helped launch the fragrance at the Macy’s Heard Square store in New York City. Vistors who made a $65 purchase of Hugo Element had a chance to meet JRM and have him autograph their fragrance bottle.

Jonathan Rhys Meyers has been the front man for Hugo by Hugo Boss scents since last year and can be seen in both print and television spots.

Hugo Element is fresh woody aquatic fragrance with notes of coriander, ginger, calone and cedar. It’s available in 40 ml, 60ml and 90ml sizes and in matching grooming products

Later in 2009, Jonathan Rhys Meyers will be appearing in a new film, “Shelter” with Julianne Moore. Most recently, he completed filming “From Paris With Love” with John Travolta.

Since winning the reality show “The X Factor” in 2006, Leona Lewis has had a busy couple of years. In 2009, she will remain busy, announcing her attention to launch a new perfume before the end of the year.

To create the perfume, Lewis reportedly worked closely to perfect both the fragrance and the bottle’s design. Although she had previously been asked about creating her own perfume, Lewis waited until she found an opportunity to do so with an ethical and reputable company.

“I am so thrilled to have the opportunity to work on such an exciting project,” said Lewis. “I am passionate about what I do and it is important for me to give the best I can to my fans all of the time. I love my new fragrance.”

After her success on “The X Factor”, Lewis was granted a ú1 million deal to join Syco Music, Simon Cowell’s record label. She had strong sales for her first UK single entitled “A Moment Like This”. However, she became a full-fledged star after the release of her second single “Bleeding Love”.

“Bleeding Love” was the world’s best selling single for 2008. It topped charts in countries from the United States to the United Kingdom and Russia to Japan. Her debut album, “Spirit”, was also a massive success.

If her perfume is even half as successful as her music career, Lewis fragrance will be a hot buy in 2009.

Every once in a while we deviate a little bit from perfume and talk about beauty products and other information that may interest readers. This time it’s about Valentine’s Day.

Virgin Experience Days is offering a new, unique and totally romantic way to celebrate your love on Valentine’s Day with its Name A Rose gift experience.

This is an amazingly romantic opportunity to name a unique pack of rose seeds after a loved one, and register the individually named rose bush for eternity on the Amore Rose Registry.

The gift pack costs just GBP19.57 and includes a unique packet of seeds, care information to help plant and nurture the rose bush and a registration card to fill in to apply for the personalised certificate. The pack also includes a Rose Calendar poster and History of Rose’s card.

Romantics looking for unusual love tokens this Valentine’s Day should also consider Virgin Experience Days Name A Box of Chocolates gift.

The popular online retail brand has a huge range of unique Valentine gifts to suit all moods. Other romantic options include Personal Shoppers, Pole Dancing, Dinner on The Thames, Novelli Cookery Course, Yo! Sushi workshop or Create Your Own Perfume experiences.

For the wild at heart there’s more than 500 must do experiences including Shark Dive, Scuba Dive, Football Stadium Tours or Be a Zookeeper for a day.

Spa Breaks continue to top the list of popular valentine gifts at Virgin Experience Days but it’s not just girls allowed in the world of indulgent spa breaks. The lure of this top leisure treat has rubbed off on the boys, with male visits to health retreats on the up. Virgin Experience Days has responded to the growing trend of male visits with a His and Hers Massage experience, a perfect valentine treat for couples across the UK.

Source: Virgin Experience Days

Burberry will launch its fragrance Burberry the Beat for Men throughout Europe, Asia and other markets in February. This Burberry fragrance has both a male and female version and is geared toward a younger audience than Burberry’s regular demographic.

“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man,” said Burberry’s Christopher Bailey.

Visit the MySpace page for Burberry the Beat for Men and add it as a friend. They are running a variety of giveaways and other promotions from MySpace. For example, right now they are giving away 10 bottles every week. They are also going to be giving away iPods and other items.

Learn more about Burberry the Beat, the ad campaign and the music.

Photo credit: Burberry

This spring, American fashion designer Narciso Rodriguez reveals his latest signature fragrance called ‘essence’, an olfactory homage to the duality of a woman’s nature – the intense and the ethereal, the simple and the complex. ‘essence’ marks the designer’s third scent created in collaboration with Beaut?® Prestige International, the Paris-based fragrance division of the Shiseido Cosmetics Corporation.

Internationally celebrated perfumer Alberto Morillas magically enhanced the modern heart of musc with radiant notes of rose petals, powdery notes of iris and hints of amber resulting in a floral, powdery musc fragrance.

The ‘essence’ bottle, a masterpiece in soft-sculpted glass, glows from within its mirrored core. Created by noted industrial designer Ross Lovegrove, its elemental shapes allude to a woman’s contours to form an exquisite object of art.

The advertising campaign features supermodel Catherine MacNeil whose imagery radiates warmth and an ultra-feminine sensuality. “I was drawn to her instinctively” says Narciso. Captured by the lens of Inez van Lamsweerde and Vinoodh Matadin, the portrait of Catherine reflects the purity of ‘essence’ encompassing the sensuality of a woman with the radiance of sunlight.

The ‘essence’ range of products includes a 3.3 oz eau de parfum ($100.00 USD), a 1.6 oz eau de parfum ($78.00 USD), a 6.7 oz scented body lotion ($48.00 USD), a 6.7 oz scented shower gel ($40.00 USD) and a 3.3 oz perfumed deodorant ($33.00 USD). ‘essence’ will be available exclusively at Saks Fifth Avenue stores nationwide in mid-March, 2009.

Information from prnewswire