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Burberry will launch its fragrance Burberry the Beat for Men throughout Europe, Asia and other markets in February. This Burberry fragrance has both a male and female version and is geared toward a younger audience than Burberry’s regular demographic.

“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man,” said Burberry’s Christopher Bailey.

Visit the MySpace page for Burberry the Beat for Men and add it as a friend. They are running a variety of giveaways and other promotions from MySpace. For example, right now they are giving away 10 bottles every week. They are also going to be giving away iPods and other items.

Learn more about Burberry the Beat, the ad campaign and the music.

Photo credit: Burberry

Tags: Burberry Fragrance, Cologne

This entry was posted on Tuesday, January 20th, 2009 at 10:16 am and is filed under Women. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.