Claudia Schiffer – Face of Ferretti
Claudia Schiffer has teamed up with Elizabeth Arden and Alberta Ferretti to launch Ferretti’s first signature fragrance. The famous model will be the face for the fragrance’s marketing campaign.
We believe we have created a fragrance that expresses the brand values which emanate from Alberta’s rich creative experience. It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer we have found an ideal visual representation for the brand, says Ron Rolleston, Executive Vice President, Global Marketing at Elizabeth Arden.
It’s an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it’s wonderful to be able to collaborate on this exciting project together. Alberta’s designs always embody femininity and elegance which are reflected in this fragrance. stated Claudia Schiffer.
Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed. says Alberta Ferretti.
This fragrance will hit the stores in Europe in the Fall 2009. Alberta Ferretti is one of many fashion designers who have crossed over into fragrance. Everyone from Alexander McQueen to Giorgio Armani has fragrances available.
