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Diesel has launched their new men’s fragrance, Only the Brave. The men’s scent features unique bottle in the shape of a fist.

Only the Brave was created by well-known IFF perfumers, Ali?®nor Massenet, Olivier Polge and Pierre Wargnye. The advertistng campaign was shot by UK photographer Platon and features star rapper Common. Models Daniel Pimentel, Tony Wad and Sam Way are in the ads as well.

The fragrance offers notes of mandarin orange, coriander, leather, styrax, landanum, lemon, violet, cedar and amber. It’s a fresh, woody scent that is not too overpowering but still masculine. Only the Brave is available throughout Europe and in some stores in the U.S. It is expected to be out in full release in May. As with many products these days, the Diesel Only the Brave has its own Facebook page.

Diesel might be better know for their jeans, but they have been creating fragrance since 1997. Their Fuel for Life for women was re-launched in 2007.

Tags: Cologne, fragrance

This entry was posted on Monday, April 6th, 2009 at 9:33 am and is filed under Women. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.