Parfums Givenchy has just announced that pop star Justin Timberlake will be the celebrity spokesman for his own fragrance line for the company. Currently, actress Liv Tyler is the pitchperson on the women’s side for Givenchy.

Timberlake’s new fragrance is expect to debut this fall. The multi-talented Timberlake is currently filming a movie entitled “The Open Road.” In the film, he stars as a minor league baseball player on the Corpus Christi Hooks who is trying to get home to his ailing mother. In addition to his acting and singing careers, Timberlake also has his own fashion line - William Rast, and owns a restaurant.

Timberlake joins a growing list of male celebrities who are lending their names to scent lines. Music superstar Prince has his own fragrance dubbed “3121″ - the same name as his hit album. New York Yankees baseball player Derek Jeter heads his popular line of “Driven” cologne through Avon, and NFL hearthrob and New England Quarterback Tom Brady is the spokesperson for “Stetson.” Another sports star, David Beckham has built quite a following with two fragrances in his own line - “Instinct” and “Intimately Beckham.”

Other male celebrities with fragrance lines include Sean ‘P Diddy’ Combs, Usher, Tim McGraw, Antonio Banderas and even Donald Trump!

Though female celebrity fragrances are much more common (and popular) than their male counterparts, in recent years the boys are starting to gain some ground. No doubt Timberlake’s fragrance will be popular among young females buying it for their boyfriends.

Will it smell good? Well, we will just have to wait and see as it is not expect to hit shelves until about September. However as soon as samples become available, we’ll try it out and let you know.