Supermodel Kate Moss launched her latest perfume called Velvet Hour last week. The Velvet Hour, which is with licensee Coty Inc., is her second fragrance.

The tag line for Kate Moss’ Velvet Hour, is “Embrace the Night,” which was inspired by the model’s lifestyle. The fragrance combines essences of patchouli, sandalwood and incense with top notes of amber, nutmeg and freesia.

Top photographers Mert Alas and Marcus Piggott shot the print advertisements for the campaign, while the TV commercial was directed by John Mathieson. The print ad shows a seductive looking Kate on blue sheets. The fragrance is expected to be on the shelves this September.

The perfume Velvet Hour will be available in a blue bottle, as 15ml (17 Euros / $26.41), 30ml (29 Euros / $45.04) , 50ml ( 39 Euros / $60,58) and 100ml ( 49 Euros / $76,11) EDT.

Source: WWD