Though you might know Coty just for fragrance, the company offers a whole lot more. Coty Inc., a leader in global beauty and the world’s largest fragrance company, announced the creation of Home Skin Lab(TM) by Dr Pastorek Institute, a new original Skin care brand. Spearheaded by Coty Prestige, a division of Coty, this very unique skin care concept targets women facing diverse skin problems and helps to support cell renewal cycle.

Inspired by Dr. Norman Pastorek, a renowned New York-based facial plastic surgeon, and his wife Janice, a Skin care expert and noted Skin care author and lecturer, Home Skin Lab(TM) by Dr Pastorek Institute was developed to address women’s main skin concerns. The line will offer 5 different protocols: Ageless, against the first signs of ageing, Wrinkl’ess, to reduce fine lines and wrinkles, Firmness, to redensify the skin, Brightness, to brighten dull complexions, Pureness, to fight oily skin issues.

Each high power protocol consists in a 28-day treatment, including 3 skincare products and a unique e-coaching program that will help customers enhance their skin beauty through nutrition, daily life balancing skills and wellness exercises. The Dr Pastorek Institute includes a team of experts bringing each a specific and committed expertise to the brand.

“The Home Skin Lab(TM) brand is a significant addition to Coty Prestige’ Skin care portfolio” said Bernd Beetz, CEO, Coty Inc. “The development of this line strengthens our Skin care offer and is Coty’s first step in its strategic direction to become a top-five beauty company”.

“Given Dr. Pastorek’s experience and the utmost respect he and his wife have earned throughout the medical community, Coty could not have partnered with a more appropriate team to create top-of the line Skin care products”, said Michele Scannavini, President, Coty Prestige.

“Home Skin Lab(TM) by Dr Pastorek Institute is an opportunity for Coty Prestige to enter the cosmeceutical segment which is growing at a tremendous pace in the United States and is starting to make significant inroads in the rest of the world,” said Michele Scannavini.

“On a daily basis I am seeing patients and hearing their need for skin healing and quality anti-aging Skin care products,” commented Dr. Norman Pastorek. “Home Skin Lab(TM) meets this need by providing women with high-quality products that, overtime, provide confidence in their skin’s appearance.”

Home Skin Lab(TM) will be launched simultaneously in the US and in Europe starting from September 2008. In Europe, Home Skin lab will be launched in France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at Sephora, and in Germany, Austria and in the Netherlands at Douglas. In the US, the brand will be available first on Home Shopping Network.

Following the Europe and USA launches, Home Skin Lab expansion will continue into Asia and the rest of the world with exclusive partnerships.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of US$3.5 billion(1). Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Dermarest, Desperate Housewives, Esprit, Exclamation, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Orajel, Pierre Cardin(2), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the United States and Canada.

For additional information about Coty Inc., please visit http://www.coty.com.

Photo: Dr. Norman and Janice Pastorek of the Home Skin Lab(TM) Institute. (PRNewsFoto/Coty Inc.)

Supermodel Kate Moss launched her latest perfume called Velvet Hour last week. The Velvet Hour, which is with licensee Coty Inc., is her second fragrance.

The tag line for Kate Moss’ Velvet Hour, is “Embrace the Night,” which was inspired by the model’s lifestyle. The fragrance combines essences of patchouli, sandalwood and incense with top notes of amber, nutmeg and freesia.

Top photographers Mert Alas and Marcus Piggott shot the print advertisements for the campaign, while the TV commercial was directed by John Mathieson. The print ad shows a seductive looking Kate on blue sheets. The fragrance is expected to be on the shelves this September.

The perfume Velvet Hour will be available in a blue bottle, as 15ml (17 Euros / $26.41), 30ml (29 Euros / $45.04) , 50ml ( 39 Euros / $60,58) and 100ml ( 49 Euros / $76,11) EDT.

Source: WWD

Mariah Carey has been a busy woman lately. The 30-something sing, songwriter, producer and actor has been all over the news in the last few months. In late April, Carey married Nick Cannon. The two got married in the Bahamas in a private ceremony.

Now Carey, who says she’s happier than ever, is out to make even more headlines. She recently launched a new perfume called Luscious Pink. The perfume was released through Elizabeth Arden, a company that has fragrances by others stars such as Hilary Duff, Elizabeth Taylor and Britney Spears.

Carey says that Luscious Pink resembles perfectly her current situation in life. Happy with her new husband, Carey says that Luscious Pink “truly reflects where I am in my life now.” Those who helped create the fragrance say the scent represents “a floral melody that is as enveloping as Mariah’s voice.”

This is Carey’s second fragrance to hit the stores. Her first fragrance, which was called M, was a major hit and was sold throughout the world. With Luscious Pink, Carey hopes to build upon the foundation of her first fragrance and make this one even more successful.

Said Carey: “This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now, after an incredible year.”

You know Porsche makes great sports cars, now Porsche is set to release a new series of men’s fragrances. Porsche Design, which is known for providing luxury items for men, will release their fragrances in autumn. The fragrances will be available in Porsche Design stores and other high-end retail shops around the world.

Porsche Design has already attracted a following with their accessories line. The accessories line features everything from sunglasses and watches to luggage and electronics. These forthcoming fragrances will be the company’s maiden voyage into the fragrance industry.

The fragrance bottle will also be specially designed by Porsche Design and will feature a blue and black color scheme. The bottle will consist of a blue glass prism and a black aluminum casing.

The eau de toilette will be available in three versions:

• 80 milliliter spray with bottle in special “Prestige” color version
• 80 milliliter spray “Classique”
• 50 milliliter spray “Voyage”

There are also two soothing skin care products in the refreshing new fragrance, ideal for softening the skin after shaving:

• aftershave lotion in an 80 milliliter bottle
• aftershave balm in a 75 milliliter tube

There are three vitalizing and invigorating products for regular hair care and bodycare:

• hair and body shampoo in a 200 milliliter bottle
• alcohol-free deodorant as a 75 milliliter stick
• deodorant as a 150 milliliter spray

Photo: Porsche Design

Scent by Alexis combines fragrance with art. Amazing oil-based fragrances are hand-blended and held in bottles that are gilded with 22k gold and crushed leaf. The bottles are extremely unique in creative shapes and designs. Each bottle is like a mini piece of art work. The fragrance are romantic and feminine. They have sensual names such as Venus in Furs, Vixen and Femme Fatale.

Alexis Karl is classically trained painter, who received her masters from the New York Academy of Art. She studied gilding at Palazzo Massimo in Rome and is well known in the New York City art scene. She incorporates her arts with her collection of oil-based perfume - Scent by Alexis - which launched in 2005.

When your order your fragrance from Scent by Alexis, you not only choose a fragrance, but also select from one of the beautiful hand-gilded bottle. The apothecary bottle is $100, the hummingbird bottle (pictured here) is $175 and the atomizer bottle is $100 (1 oz.) or $175 (2 oz.). Each bottle is filled with perfumed oil, which is included in those prices.

Additionally, you can have a custom hand-gilded bottle with a one-of-a-kind perfumed oil created exclusively for you. Visit ScentByAlexis.com to learn more about this fabulous line of scents or to place your order. Bring a little art into your fragrance with Scent by Alexis.