The rise in popularity of all things green – from architecture and design to the food on our tables has effortlessly translated into the world of beauty. One of the biggest obstacles companies face in creating organic products with a viable shelf life is in finding alternatives to synthetic preservatives. Enter Phi-nomenal by Michelle Roark, a new collection of 100% perfumes created using the concept of “Phi” – the Divine Proportion in art and science. Da Vinci and Mozart knew it … Egyptian pyramids demonstrate it … life on Earth depends on it…and today, Phi-nomenal captures it in a bottle (or solid) for women everywhere to enjoy.

When world class skier and World Cup Champion Michelle Roark was told to visualize the 5 senses in her training exercises, the one sense she couldn’t quite grasp was the sense of smell. A spirited perfectionist with a degree in chemical engineering from one of the most prestigious engineering schools in the world, Roark set out to create a fragrance line that would inspire and engage the senses naturally. Roark scoured the globe in search of nature’s finest essences, eschewed additives, alcohol and fillers, and created formulations based on the concept of “Phi.” Roark’s research and determination paid off, resulting in her new perfume collection, Phi-nomenal by Michelle Roark.

Each fragrance is hand poured, and unites rare elements created by sun, soil and water found in the fields, forests and oceans of the far corners of the world. These ingredients are combined using a patent pending process that enhances their natural beauty and appeal to the senses. Deliberately void of synthetic substances, Phi-nomenal is a return to the origins of perfume, as nature intended. Coco Chanel would be proud.

The Phi-nomenal collection is made up of 5 scents for women, each emulating a unique and powerful philosophic premise:

Confidence: Confidence, an uplifting scent, encourages assertiveness and positive thought, while easing fear.
Key ingredients: Rose Oil from the Valley of the Roses in Bulgaria, 60,000 rose petals in one ounce; Bergamot Oil from Sicily is a spicy, sweet scent; like orange and lemons with floral overtones; Citrus spice with a high floral note.

Focus: Focus calms the mind for mediation, relieves stress and anxiety, and gives stamina where there’s frustration.
Key Ingredients: Tuberose Oil from the Malabar Coast of India, one of the world’s most expensive essential oils with prices exceeding those of gold on occasion; Amber, an alchemical blend of sacred natural oils, powders and resins; Black Pepper Oil, steam distilled from the peppercorn/berry in India

Balance: Balance produces a sense of peace in the mind, body and spirit, with a calming effect on the nerves and racing mind.
Key Ingredients: Vanilla CO2 Oil from Madagascar; Proprietary essential oil blend of Gardenia Fragrance Oil which is a proprietary blend of essential oils that smells of the luscious, sweet, tropical flower.

Imagination: Imagination inspires creative thought and helps bridge the gap between the known and the unknown.
Key ingredients: Natural Lilac extracts from Oregon; Ylang Ylang from the Perfume Island in the Indian Ocean.

Adventure: Adventure, an energizing scent, opens the mind, promotes feelings of joy and minimizes feelings of fear.
Key Ingredients: Natural essences of the Mango Tree in Peru; Magnolia Oil from the French Riviera; Green Cognac from France with a dry, tart, wine-like aroma.

About Phi-nomenal
Phi-nomenal is committed to the fine art of natural perfumery. Each product is handcrafted and hand poured. Only nature’s purest essences are blended to create the Phi-nomenal product line. Organic independent farmers supply the raw ingredients whenever possible.

Composition
Perfume - Organic Jojoba oil, Fractionated Coconut oil, Vitamin E, Phi-nomenal essential oil blend
Perfume in etched bottle, 15 mL – Retail $78

Cologne - Organic Jojoba oil, Fractionated Coconut oil, Vitamin E, Phi-nomenal essential oil blend
Cologne, 30mL - Retail $70

Solid Perfume - Organic Jojoba oil, Organic Beeswax, Vitamin E, Phi-nomenal essential oil blend
Solid Perfume, 8mL – Retail $57.50

Body Butter - Sunflower seed oil, Soya bean oil, Jojoba oil, De-Ionized water, Natural Beeswax, Aloe Vera leaf juice, Chamomile flower extract, Sodium Borate and Phi-nomenal essential oil blend.
Body Butter, 4oz – Retail - $40

Phi-nomenal is available at fine retailers and on the web at phinomenal.com.

Information and photo provided by Phi-nomenal.